Founder: Helen Guo
When Helen and her Co-Founder / partner, Dylan, graduated from college and entered adulthood, they started eating healthier and limiting their sugar intake. Although they felt a lot better due to their new diet, they often craved childhood foods that previously brought them joy and comfort. They started to think more about it and realized that junk food didn't have to remain junk food, so they decided to reinvent one of their favorite sugary snacks, cereal. After countless tests they performed in the kitchen of their NYC studio apartment, Helen and Dylan discovered the cereal formula they were looking for.
Schoolyard Snacks sells cereal that is keto, sugar free, 1g net carb, 16g protein, grain-free, nut-free (excl. the peanut butter flavor), and made using all-natural ingredients. The cereal is offered in a variety of flavors, including cocoa, fruity, cinnamon, and more. Schoolyard Snacks also recently launched keto cheese puffs in cheddar and flaming hot flavors.
“We really felt like there was a huge opportunity to deconstruct the cereal industry by offering a product with way less sugar and carbs, but more protein that was comparable to what people are actually eating.” - Helen
Sources: Judge.me, Thinknum, Schoolyard Snacks website